The Invisible Battlefield: Narrative Weapons and the $B Market for Disinformation Security
🚀 In today’s interconnected world, the fight for truth is no longer just a political issue, it’s a national security imperative and a commercial risk multiplier.
From the front lines of Ukraine to the boardrooms of Fortune 500 companies, narrative weapons are being deployed to shape perception, undermine trust, and trigger real-world consequences before a single shot is fired.
Unlike traditional cyber threats, disinformation security operates at the intersection of AI, influence, and infrastructure.
As Ksenia Iliuk, Founder & CEO of LetsData, explains in this episode of Tech Command Investing, this isn’t about content moderation or censorship — it’s about dismantling organized information crime before it hits brands, borders, and balance sheets.
Key takeaways:
- Disinformation security as a standalone sector:
Emerging as a scalable, independent field, not just a cyber offshoot.
- Early detection of narrative infrastructure:
Can reveal military intent before kinetic action occurs.
- LLM poisoning threats:
Malign actors seed AI training data at scale to bias future outputs.
- Growing commercial market:
Fortune 500 companies now face attacks once reserved for nation-states.
- Investment opportunity:
Unique window for investors to back companies that could set the standard in this emerging market.
Ksenia and her team at LetsData have bootstrapped to $1M ARR, operating in 30+ countries, by treating information operations like any other hybrid threat mapping adversary coordination, intent, and anomalies, not just surface-level narratives.
As governments and corporations wake up to a reality where perception can be weaponized overnight, the race is on to build capabilities, standards, and business models that can survive this invisible war.
🎧 Listen now: [Spotify] | [Apple Podcasts] | [YouTube]